Sky Ride Style

Don't you know yet? "Cycling is officially chic."

If you're London-based and haven't seen one of Boris's bikes on the road, then you've probably been walking round with your fashionable eyes closed, my dear.

Kelly Brook is the face of Sky Ride Style, a new style blog running alongside the Sky Ride campaign, giving fashion tips on looking ravishing on your Raleigh!

Sky TV have come together with British Cycling to celebrate our love of the humble bike and get everyone out on the road. They've set themselves a target of getting one million more people on a bike by 2013.

Sky Ride will be putting on 12 free events, from road races to group rides for everyone from the seasoned cyclist to absolute beginners, in 11 cities across the UK.

So if you're planning on picking up a Boris-bike next weekend, you're possibly not prepared to kit yourself out with skin-tight lycra and clips (though a helmet is always a good idea!); obviously wearing something appropriate but glam is most important!

Cycle Style Hunter

The best part of the campaign. Sky Ride Style photographers will be taking to the streets to find the best-dressed-on-bikes. The most stylish cyclists at the end of the summer will win a bespoke cycling outfit by designer Kate Halfpenny.

Sky Ride cities

Bath

Birmingham

Blackpool

Bradford

Glasgow

Leicester

London

Manchester

Middlesbrough

Preston

Redbridge

Southampton

Bike-friendly buys

So it's not easy looking good when you're sweating under your helmet and there's mud splattered up your fav beige cigarette trousers, but here's Style Cramp's pick of the bunch to see you're comfy without scrimping on the look-good:

From top to bottom left: KTZ SPACE Pring bum bag, £30.00, Bitching and Junkfood (sale) /
BERTIE Norman Brogue Chaplin Boot, £110, ASOS / REMADE Deep Scoop Leather Shorts, £39, Bitching and Junkfood (sale) / J.CREW, Celine plaid wool poncho, £670, Net-a-Porter.com (yeah, that one's for the wish list)

Sign up at Sky Ride Style for more deets!


Links
www.goskyride.com
http://www.goskyride.com/about/sky-ride-style.aspx